Sr. Product & Lifecycle Marketing Manager

MAR 2021 – Present | Remote

A PLG B2B SaaS company where I built product marketing and lifecycle from the ground up as the first marketer.

Senior Manager, Lifecycle Marketing (PLG)

Consistently overachieving signup, trial-to-paid, and revenue targets while driving measurable impact across activation, adoption, and expansion.

• Exceeded expansion revenue targets by 42% despite a 2× increase in quota.
• Drove YoY increases of 48% in inbound ARR and 56% in closed-won deals from existing customers.
• Surpassed ambitious signup goals with PLG tactics like “Invite team” prompts, enhanced collaborative features, and transactional emails.
• Redesigned onboarding to boost 7-day conversion of setup by 60% and aha moments by 2,100%.
• Exceeded the trial-to-paid conversion target by 17.5% with email and in-app campaigns.
• Increased adoption of key features Sequences and Tasks by 20% and 40%.
• Led product launch campaigns with value-driven positioning and conversion-focused copy.

Interim VP Marketing

Stepped in during parental leave to lead the marketing team through a high-growth period, consistently exceeding targets for qualified signups, self-serve ARR, and sales-led pipeline.

• Managed a team of 3 senior marketers across product, content, and digital marketing.
• Led the “Win the SDRs” initiative, aligning content, campaigns, and influencer strategy.
• Helped build product marketing foundations, including GTM frameworks and win/loss analysis.
• Oversaw the successful launch of our new website.
• Published our Gartner profile for the Sales Engagement Market Guide.

Growth Marketing Manager

Laid the foundation for scalable growth as Mixmax’s first marketer. Operated solo in year 1, building pipeline through product marketing, SEO, content, and sales enablement.

• Led cross-functional product launches, consistently hitting pipeline and revenue targets.
• Equipped sales with persona-specific messaging, battle cards, and one-pagers to boost win rates.
• Secured G2 Top 50 Sales Product, Top 100 Software, and TrustRadius Top 5 Most Loved products.
• Increased #1–3 keyword rankings by 462% and top 10 rankings by 1837%. Outranked competitors like HubSpot on high-intent searches and sourced Mixmax’s largest-ever deal via SEO.
• Drove a 510% YoY increase in blog users, generating 400+ assisted demo requests.
• Doubled LinkedIn page followers to 10K through engaging content and influencer partnerships.
• Attracted hundreds per webinar through co-marketing with Dialpad, Qwilr, and Vidyard.

JUL 2013 – MAR 2021 | Barcelona, Spain | Founder

Founded and scaled a profitable digital marketing agency, driving growth for clients across industries through customer-centric positioning and performance marketing.

Achievements

• Drove up to 300% traffic growth post-relaunches by aligning SEO with user intent and storytelling.
• Launched social campaigns that broke event records and drove peak program applications.
• Drove demand with targeted Google Ads, leading to clients tripling their team sizes.
• Helped Trip4real grow demand for local experiences, contributing to their acquisition by Airbnb.