Senior Lifecycle Marketing Manager
B2B SaaS | PLG | 14 years experience
I drive growth by leveraging deep customer and product knowledge to create strategic onboarding, adoption, and expansion campaigns. From PLG experiments and product launches to executing customer marketing initiatives, I help Mixmax users thrive, all while consistently exceeding ambitious pipeline and revenue goals.
Hi 👋! I’m Andrea Skarica.
Skills.
Strategic
Omnichannel strategy
Impactful copywriting
Growth analysis
Cross-functional collab
Revenue-driven focus
Self-motivated achiever
Tech
(I love new tools)
Intercom/Appcues
HubSpot/Customer.io
Common Room
Salesforce
Languages
- English 100%
- Croatian 100%
- Spanish 95%
MAR 2021 – Present | Remote
PLG sales engagement platform for revenue teams.
JAN 2023 – PRESENT
Senior Manager, Customer Marketing
- Achievement
- Achievement
- Achievement
- Achievement
JAN 2023 – APRIL 2023
Interim VP Marketing
- Achievement
- Achievement
- Achievement
- Achievement
MAR 2021 – DEC 2022
Growth Marketing Manager
- Achievement
- Achievement
- Achievement
- Achievement
Entrepreneurial experience.
JUL 2013 – MAR 2021 | Barcelona, Spain | Founder
A boutique online marketing agency born in the Amsterdam startup scene, developed in Barcelona.
Achievements
- From tech startups to traditional mid-size businesses, from Travel, Sport, Education, HR, Fintech & SaaS businesses to Insurance, from short term projects to long term partners, we’ve continuously over-delivered, never stopped learning & experimenting with new ways to help our clients grow.
- Through high-end content & thought leadership, we’ve built online reputations & presented our partners as the solution to their clients’ needs, while increasing website traffic, shortening sales cycles & expanding their businesses.
- Laser targeted Google Ads campaigns enabled us to accelerate our clients’ growth which resulted in their teams tripling in size.
- Highly engaging & to the point, Facebook & Instagram advertising helped us achieve record-breaking event attendances to all-time high program applications for different clients & sectors.
Testimonials.
- Effective keyword research, clear & concise goal-oriented storytelling resulted in up to 300% increase in traffic after a website relaunch for a number of clients.
- With engaging, organic social media marketing, we had the privilege to be a part of a local success story. We helped Trip4real overachieve traffic & sales targets before successfully getting acquired by Airbnb.
- Through ongoing optimization & experiments with marketing automation, email sequences that successfully nurture leads, we saved time to sales teams & allowed them to focus on closing the deal.
- All of this, and more, was achieved with a great team of young professionals I hired, mentor & help develop into ambitious marketing professionals. At the same time, they help me grow as a leader and improve my management skills every day.
Testimonials.
“It was a pleasure working with Andrea and her team – they helped us a ton! No onboarding process was needed, from day one they understood our value proposition, the problems startup founders face, how to reach them, get them to take action & apply for our incubation program. As a result, we got a record number of applications!”
Darya Krasilnikov, Director at ACE (Amsterdam Center for Entrepreneurship)
Before eWonderwall.
Mar 2012 - Jul 2013
Brandingmag
Dublin, Ireland
Writer & Social Media Manager
- An independent journal, narrating the discussion around branding with thought leadership from across the globe.
- Started as a Staff Writer & covered innovative, creative & viral branding ads, which placed some of my articles in the top 10 most read Brandingmag articles of the year.
- In August 2012, developed the online marketing strategy & transitioned to a Social Media Manager role. As a result, website traffic doubled in the first month.
May 2012 - Jun 2013
Global Security Devices
Dublin, Ireland
Sales & Marketing Manager
- B2B Global Hardware Company
- Performed European Market demand & competition research & developed the EMEA expansion strategy.
- Worked with agency partners on the rebranding and new product launch marketing strategy.
- Launched the new GSD website and content strategy, which resulted in a 130% traffic increase in the first four months.
- Supported GSD’s sales efforts through strategic, problem-solving email marketing.
Sep 2011 - Mar 2012
Azon
Zagreb, Croatia
Sales & Marketing Manager
- B2B Global Hardware Company
- In record time, the first 3 weeks on the job, closed a 20k EUR deal & secured a new distributor in Thailand.
- Through cross-functional collaboration, led the expansion to UAE & signed two new distributors. Traveled to Dubai to give sales training to both companies & support them at The Sign Middle East fair.
- Developed & executed PR, content & email marketing strategy to support the sales team to achieve their goals faster.
Mar 2011 - Jul 2011
Buenos Aires Delivery
Buenos Aires, Argentina
Marketing Manager
- Food Delivery Startup acquired by Delivery Hero
- Developed a social media & content marketing strategy which grew our customer base by 36% as well as increased social media engagement by 268%.
- Managed & acquired new local partners to raise brand awareness.
- Successfully organized & promoted offline events for our customers.
- Engaged with our top customers & directed the filming of video testimonials.
Education.
Master’s Degree in Marketing
2009 -2010
Faculty of Economics & Business
University of Zagreb, Croatia
Bachelor’s degree in Business Economics
2005 -2009
Faculty of Economics & Business
University of Zagreb, Croatia
Growth Hacking Immersive
2021
Growth Tribe
Gamification
2012
University of Pennsylvania via Coursera
Web Fundamentals (HTML & CSS, Javascript)
2012
Codecademy
Google AdWords Fundamentals
2012
Google Partners