Give Sales the Right Narrative for Every Deal
B2B Marketing | Sales Enablement
Acctual’s B2B growth depends on more than a great product. It requires making your value crystal clear to the industries you serve. Right now, your “Teams” page speaks to everyone and no one. To win over import/export companies, luxury brands, and other high-value segments, you need focused use case pages, sales enablement assets, and lifecycle campaigns that help your team sell with precision.
Hi! I’m Andrea 👋 and I make product value easy to sell.
What’s missing?
Product Marketing
B2B Positioning
Solutions by Industry
Use Cases by Team
Case Studies
Sales Enablement
Buyer Personas
Battle Cards
One Pagers
Outreach Sequences
Lifecycle Marketing
Demo Request Setup
Onboarding Campaign
In-app Activation
Referral Program
The opportunity
Acctual is already attracting inbound interest from larger, high-value customers. The next step is defining your focus and setting the stage for scale. Here’s where the opportunity lies:
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Define your ideal customer profile (ICP) so your message resonates with the right buyers
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Develop clear product positioning that speaks directly to your most valuable segments
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Create tailored sales assets that help your team sell with confidence and consistency
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Launch lifecycle campaigns that guide leads from first touch to referral and expansion
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Build a go-to-market system that scales, not just more content
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Use AI-powered workflows to stay efficient and create a repeatable, high-converting GTM process
The Plan & Timeline.
Week 1–2:
Clarify the Foundation
Align on strategy.
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Audit existing messaging, site pages, and lifecycle flows
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Identify early signals from high-value leads and current customers
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Define 2–3 key buyer personas and align on your ICP
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Draft high-level positioning and value pillars
Week 3–4:
Build Core Assets
Craft high-impact content.
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Create Solutions by Industry and Use Cases by Team website content
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Develop sales enablement tools: buyer personas, one-pagers, and battle cards
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Map the lifecycle journey from demo request to referral and expansion
Week 5–6:
Launch & Enable
Activate and scale.
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Launch or test onboarding and in-app activation campaigns
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Finalize outreach sequences and supporting content for Sales
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Deliver a repeatable GTM toolkit with messaging, workflows, and asset templates
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Set up AI-powered systems to keep efforts efficient and scalable
Why me?
Hi, I’m Andrea 👋 a generalist and a builder who turns product strengths into stories that sell.
I’ve spent 14+ years in marketing, starting in product marketing and B2B sales for hardware companies before running my own agency for 7+ years, helping startups across industries from travel and executive search to fintech, insurance, and space tech nail their positioning and go to market.
For the past four years, I’ve been at Mixmax, where I joined as the first marketer. I started embedded with Sales, which gave me a deep understanding of what actually drives revenue. I built out the product marketing foundation, then launched the lifecycle function from scratch, turning self-serve customers into our #1 source of new revenue.
I don’t just ship content. I build the strategy, assets, and systems that help teams connect with buyers and close.
A few recent wins I’m proud of:
- Drove a 21× increase in activation through a full onboarding redesign
- Lifted feature adoption by up to 40% with role-based, behavior-driven campaigns
- Built revenue expansion systems to identify and nurture new buying centers within existing accounts
- Contributed to a 56% YoY increase in expansion revenue